Adding Metadata can impact the overall SEO for your eBay listing. You can add the metadata by using eBay template builder, “Boostontime”. To do so, you need to follow some steps. This article is here to disclose the process in a way so that if you are a beginner, you do not need to worry as it is going to discuss everything from the bottom to the end. Let’s start with understanding MetaData.

What is MetaData or Meta Description?

Metadata is structured reference data that helps to sort and identify attributes of the information it describes. Metadata summarizes basic information about data, which can make it easier to find, use and reuse particular instances of data. Metadata is a hidden code that summarizes your listings. It tells search engine robots where the listing is before robots read the page. If you don’t include metadata the robots have to guess what the page is about. However, if you include metadata the robots can easily understand to show the listing for certain search queries.

The use of metadata on web pages can be very important. The metadata contains descriptions of the page’s contents, as well as keywords linked to the content. This metadata is frequently shown in indexed lists via web search tools, which means its precision and subtleties could impact whether or not a user chooses to visit a site. This information is usually expressed in the form of meta tags. Search engines evaluate meta tags to decide a web page’s relevance. Meta tags were utilized as the critical factor in deciding situations in a search until the last part of the 1990s.

Why is it important to put metadata in eBay listings?

Overall Metadata plays a very important role in search engine optimization (SEO). Most of the sellers don’t know how to apply metadata on eBay listings. If you don’t have HTML knowledge then you will not be able to apply metadata on the eBay listing backend. Actually, it’s not like a listing, it’s an algorithm that will help your eBay item to gain a rank. When you will set metadata there is a big possibility to show your item first on the eBay page.

Now, we are going to show you how Boostontime will work with metadata with 4 easy-to-understand steps.

Push Metadata from Boostontime

We are thinking about your business, if you are unaware then our metadata automatically picks your title as metadata. If you want to set your metadata for the listing then you need to use our Boostontime dashboard for the modification. In the item revise page you will find the option for metadata. You will not see anywhere this metadata in the description part, this metadata also is not for the customer. This metadata is only for ranking. Check the following procedure on how to apply metadata from Boost on Time to an eBay listing.

Step 1: Log in to your Boostontime account.

Step 2: Go to “Revise a live ebay listing” from the “Apply Template” section.

Step 3: Now choose the template from the “Choose Template” section and put the item id on the “Ebay Item ID” section. After providing the item id, a template preview will show in the bottom part of the page.

Step 4: In this step, we need to set the Metadata. Click on Edit product description from the right part of the screen.

In the “Meta Description” section we need to put our data/keywords, which will work with the eBay algorithm for our item. Then click on “Update”.
After completing all procedures click on “Revise Listing”. All set now. In addition to classifying data, metadata management strategies are used to improve data analytics, develop a data governance policy. Hope this article will help you to improve your eBay business. If you need any assistance, please comment on the below section or contact us. We are always here to assist you.