As eCommerce business competition heats up the importance of establishing and nurturing existing relationships with your customers is crucial. Email is one of the most powerful channels when it comes to professional communication. With the right expression and optimization of mails, you can reach out to your existing buyers. Since the competition heats up on eBay, it is necessary to establish and care for existing relationships with your customers. So, Email marketing is the best way to boost your brand exposure. Also, it has the highest ROI (Return on Investment) out of any other digital marketing tactic. Throughout this article, we will demonstrate eBay email marketing, how important it is for your business, and how to create email mailing lists.

What is Email Marketing?

Email marketing is an effective marketing tool that helps acquire, engage, and retain customers through professional mail. It uses email to promote your products or services that aware your customers about your latest items or offer by integrating them into your marketing automation.

eBay Email Marketing

On eBay, you can send mails to your subscribed customers. You can get subscribers by placing a Sign up for my newsletter button on your store. To send marketing emails on eBay, first, you have to create your email mailing list.

To start creating your email mailing lists first, log in to your eBay Store. Now go to the Manage My Store option and click on the Email Marketing under the Marketing Tools section.

You will find a standard mailing list named General Interest, you can rename it and also can add more mailing lists.

Simply select Create Mailing List to create a new one and click on Edit to edit the existing one.

Go to Subscriber Lists from your Store Marketing. You will find the IDs of your subscribers and the date they subscribed. You can also block unwanted buyers who spread scams from here.

It is an opportunity for you to gain your customers’ loyalty, keeping them engaged with emails and not letting them slip away. You should send your emails after proper optimization in a strategic way following the sales cycles to achieve your goals. In this way, you can build your brand name ensuring customer satisfaction.

When a buyer buys from you, you can send them an email to thank them. After the shipment, do not forget to ask for positive feedback reasonably. You can say, “Thank you for purchasing our product, we have reached out to you to ensure your purchase arrived on time and you are happy. Positive feedback means the world to us, we will be very happy if you kindly leave us a review.” You can start your sell cycle, either at a bid or sale. You have the opportunity to introduce yourself and you can do this by personalizing your mail. This follow-up email adds a chance for a purchase repeat from the buyer.

Design your marketing mail:

You can design templates from eBay to create your email newsletters. You can also prepare your own template.

Customizing emails:

Subject: You can add an attractive subject line that catches the attention of the readers, and make them click on it.
Header: You can use the store logo, name, categories, pages in your header.
Product display: Feature specific products using large pictures by using the item showcase option. Choose items manually or automatically.
Product list: You can show up to 50 products on your email.
Show feedback: You can show your feedback based on your buyers’ activity on your eBay store.
Frequency: You can send marketing mail automatically regularly. But not more than once/twice a week.

Note: Statistics show that subscribers most likely read newsletters on Tuesday and Wednesday.

Don’t include in your mails:

Offers to sell items outside of eBay
Phone numbers and email addresses
Links or image references to items not located on an eBay site
HTML tags, JavaScript, or another active scripting

Cross product promotion:

In the mail, add products from the same category that were recently purchased by the buyer. It will make the buyer feel very special and have a higher chance of repeat sales. It increases the chances to bring them back and being loyal.

eBay’s email marketing program offers ease of use, it only works in the eBay store. Creating your own email marketing campaign requires extra effort, but it can be used in different channels. By keeping customers informed about new deals and products, you can grow a nice relationship.
To sum up, Every buyer on eBay is an opportunity to drive customer loyalty that you simply can’t miss out on. So, you need to use emails to keep them engaged and not let them slip away! Also, it is possible to spread your brand name and reputation by email marketing. Personalizing your emails, customizing your sending settings, cross-promotion, marketing other products will boost your eBay sales as well as grow your brand image. We hope that you understand the importance of email marketing and can create email mailing lists by reading this blog. Still, if you have any queries regarding eBay email marketing, please let us know in the comment section without any hesitation. We will be glad to answer your queries.