Set up Promoted Listing on eBay

eBay is one of the most popular online marketplaces in the world. Because of that, there is huge competition among sellers. But also the benefit of being exposed to a large number of buyers. As a consequence, sellers need to increase product visibility on search pages. On eBay, There are two ways that you can drive traffic to your listings on eBay: optimize items for the eBay search engine, or promoted listings (running ads inside the platform). In this article, we will cover what is promoted listings, the benefits of promoted listing, eligibility, and how to set up promoted listings on eBay.

What is Promoted Listing?

Promoted Listings is an advertising service from eBay. It allows you to showcase and place your items in premium placements when buyers are actively searching and shopping. Promoted listings are a way to make your eBay items stand out and get more prominently featured across the site. It is a cost-effective and risk-free way to drive additional sales on the platform. Promoted listings will appear like the below screenshots with a Sponsored tag.

Eligibility:

It’s important to note that Promoted Listings aren’t available to everybody and for every type of item. To use Promoted Listings, you’ll have to comply with the following eligibility criteria:

Maintain a good track record
Be active on the platform:
Sell fixed-price items
Promote items ineligible categories: You can’t use Promoted Listings with items from the following product categories.

Vehicles
Real Estate
Everything Else
Certain Travel categories

Don’t worry, You won’t have to figure out whether you’re compliant on your own. If the Promoted Listing option is available to you, eBay will show it next to eligible items in your inventory.

Benefits of Promoted listings:

EXTRA EXPOSURE: The most obvious benefit is the ability to get more eyes on your products. Because Promoted Listings appear at the top of the page, your products will show up in a prime spot for the most relevant searches. As a result, your product visibility will increase. When the product visibility increase, you will get more sales, which is the ultimate goal for you to use eBay.

NO UPFRONT COSTS: There’s no upfront cost involved with eBay’s Promoted Listings. You won’t risk blowing your budget on casual browsers who click on your ads and immediately move on to another product. You should have to pay if your Promoted Listing results in a sale. As such, there’s no downside to sponsoring a few listings to test the waters.

NO OUT-OF-POCKET COSTS: There’s no upfront cost involved with eBay’s Promoted Listings. You won’t risk blowing your budget on casual browsers who click on your ads and immediately move on to another product. You should have to pay if your Promoted Listing results in a sale. As such, there’s no downside to sponsoring a few listings to test the waters.

EASY SET UP: With eBay’s Promoted Listings, the entire setup could be a matter of ticking a few boxes. It will not ask you for titles, allocating budgets, tweaking bid strategies, and optimizing the return on investment like Google Ads.

eBay SUGGESTIONS: eBay will flag some of your items as the perfect candidates for a Promoted Listing by tagging them with a Recommended tag. This means eBay believes this item will benefit the most from a Promoted Listing visibility. On top of that, eBay also provides a Suggested Ad rate per item, which it thinks will result in the most competitive and cost-effective position.

Okay let’s move into the process of how to set up promoted listings on eBay.

How to Promote your Listings on eBay-

Step-1: Go to eBay Seller Hub and hover over Listings and click on Active from the dropdown.

Step-2: Click on the Edit dropdown of one of your active listings and click on Promote.

Step-3: From the next page, Set ad rate. The ad rate is the percentage of the final sale price that you are willing to pay to have your listing promoted. After that, click on Promote button.

Step-4: Now, from the Marketing tab go to the Advertising dashboard from the bottom-left of the screen. You can see the Summary of your promoted listings here.

Scroll down to find the Performance (impressions) graph. You will have an idea about how many times you appeared on any eBay website. And can spot the difference between organic listings and promoted listings impressions.

Continue scrolling down, you will also have the Impressions number and number of clicks on your promoted listing.

Step-5: From here click on the Edit option from the dropdown and you can Pause or End your campaign anytime.

Step-6: Now, go to the Overview from the Seller Hub. You can see the Traffic here. Click on the See your traffic report.

Here you will have Impressions, your sold quantity, click-through rate, and sales conversion rate.

Click through rate: Clicks divided by impressions. The percentage of times buyers saw your ad and clicked on it.

Sales conversion rate: The percentage of promoted listings purchased after click.

Step-7: Click on Download active listings traffic report to analyze your campaign.

You can review and change your ad strategy any time from your promoted listings.

This is all you need to do to promote your listings and keep track of them.

Final thoughts, Promoted listings enable you to rank your products higher when buyers are searching for related items on eBay. It also enhances the possibility of buyers clicking on your items and purchasing them. Overall, promoted listing helps increase your sales and attract more customers. We hope that you understand the whole process clearly, and can promote your listings on eBay. Do not hesitate to ask if you have any questions. Our experts will always be there to assist you.