How to Add Subtitle on eBay Listing by SellerCloud

How to Add Subtitle on eBay Listing by SellerCloud

In this article we will show how to make your listing stand out and promote your products by inserting subtitles through SellerCloud.

Title is a mightily important figure that plays a vital part in marketing your product. A notable title can make your product distinctive from the crowd and encourage shoppers to select your product in lieu of your competitors. The product title on eBay is extremely important since it is used for matching the search results of the customer. eBay allows only 80 characters, use as many of them to make your product visible to the highest number and most appropriate consumers. Subtitles facilitate you to add attention grabbing keywords that are not possible to fit into the title or promotional text. You can include here 55 characters to detail your product information. Ensure maximum optimization adding useful keywords and item specifics to entice people to buy your product.

eBay thinks subtitles have little impact on your sales. If you search on eBay, you will not find them at most search results. You will not find subtitles on Mobile search results, even not in the Gallery view of desktops. They are visible when buyers view search results in List view and very significant on the listing page. You have to pay a charge to add subtitles on your listing and are not proven to give extra boost. Use them carefully on your selected listings where more information will be a determining factor to purchase your item.

When you need to add a caption or subtitle:

  1. If your item needs a lot of keywords or a lot of essential information inside your title then you should consider to insert a subtitle. 
  1. If your listing is already doing well you can add a caption to take your sale to the next level.
  1. If your product is of a high value, you can add a caption as you will have enough margin to cover the extra cost.
  1. If you want to grab the attention of bidders / buyers by inserting important information about your item in your subtitle.
  1. If you want your ad to be more visible than others.

Information that you can include in the caption:

  1. The description of your selling product, as example: brand name, artist, color and size.
  1. The details will make your bidders/buyers interested in your product, as example: condition, characteristics etc.
  1. Other available benefits, such as seasonal promotions, free delivery offers

Some Examples:

  1. Dell Alienware Gaming Laptop PC Computer 15.6 FHD i7-8750H 8 256GB SSD GTX 1060

          Same Day Shipping, 90-Day Warranty, 90-Day Returns

  1. Fashion Women Lady Elegant White Pearl Crystal Rhinestone Ear Stud Earrings

          Gold plated, Completely new! Satisfied or refunded!

  1. Disney Greatest Hit Rare Video Collection (4)

          Sleeping Beauty, Mulan, La Petite Sireine, Hercules

The procedure of subtitle addition:

Go to Settings on SellerCloud and click on Client Settings. 

sellercloud settings image

Check enable subtitle for eBay listings.

Click on the Save button at the bottom of the page.

You will find a subtitle box on the eBay properties page. Add your subtitle in the box.

Select revise all listings and click on go.

You will find the subtitles in your catalog.

You will also find the subtitle in the search results in List view.


All of the listing forms do not offer the ability to add a subtitle.

Subtitle can increase your sale on eBay for having more information about your item. Hopefully this article will help you to optimize your subtitle to improve your marketplace listings. Please share your opinion with us.

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